Sales & Marketing Strategies

I’ll never forget the first time I walked into a distributor’s warehouse that “had it all figured out.” Rows of pristine shelves, perfectly organized cold storage, and a digital tracking system so advanced I thought I’d wandered into a NASA facility. Then reality hit their “perfect” network was losing clients because they’d focused on logistics…

I’ll be honest—when I first started using LinkedIn for pharma B2B marketing, my profile looked like a digital graveyard. A blurry headshot, a headline that just said “Pharma Sales Professional,” and the kind of generic posts that even my mom wouldn’t engage with. (And she likes everything.) Then I realized something: LinkedIn isn’t just a…